You can start answering this question on the base of monitoring of the global media. Monitoring was conducted from January 2011 to March 2012.
From January till September 2011 in the major world media were 334 reports about Ukraine, 202 of them were negative, 88 neutral and 44 positive. So, 62% of articles about Ukraine are negative. We monitor “The Wall Street Journal”, “The New York Times”, BBC, CNN, “The Financial Times”, “DieWelt”, “Frankfurter Allgemeine Zeitung”, “The Washington Post” and others. It was in September 2011, before they put Yulia Tymoshenko in prison.
In the period from October 2011 to May 2012 there were 1,930 reports about Ukraine in these media, 1,584 of them are negative (82%), 268 neutral (14%) and 78 positive (4%). One of the painful topics since last year is killing of 250,000 stray dogs and cats, which burned in the crematoriums. This message was in all channels of German television.
Another topic was the subject about Tymoshenko. Photo of bruises passed all media, they were showed even in “Al Jazeera”-channel. This is the most painful blow to the image of Ukraine, because little of what opposition leaders in jail, they also used torture.
The next round – boycott of Ukraine as a country of “Euro-2012″-championship. Theme of Tymoshenko continues her daughter, she speaks fluent English, and regularly provides commentary to the world media.
Fresh issue – racism. Some photos of Nazi symbols concluded that the events they depict, held in Kiev in August 2007. Now they raise this issue, remember that everything they know to stir up the world media.
The last two years, together with German partners we monitor major world media by the number of negative and positive materials about Ukraine. Summary review of Ukraine’s image in Europe and the world for 10 years shows that the Ukraine – and little-known non-influential European country that is searching for its place in the world, a young democratic country, a country defeated the Orange revolution, crisis country, politically unstable, with ineffective government; Chernobyl (dangerous country) and problems with Russia (under the influence of Russia), mainly negative image, high investment risks, corruption in all government bodies, beautiful women, cheap prostitutes, the country of the possible ” Euro-2012 “.
Against the background of the Ukraine as poorly conducted an information campaign for Euro 2012, we have a wave of negative information, which are chaotic in many ways. Unfortunately we do not see reactions of the anti-crisis campaign.
Euro 2012 could be a cause for national pride as in the middle of the country and abroad, but now most of the information messages from Ukraine in the context of the Championship goes to negative information (Timoshenko, killed animals, racism, etc.). Recent developments at the Parliament do not add optimism to foreign tourists and fans to go in our country.